Campaign in the US has published a hugely interesting behind the scenes article on the untold history of Apple’s iconic ‘Get A Mac’ ads campaign. Based on interviews with ten people involved in the project, the article’s packed with fascinating information you won’t have come across before. Here are just a few items from the extensive collection:
The campaign was developed to underline the advantages of the Mac platform in contrast to PCs as Apple migrated the Mac to Intel processors.
The team realized they couldn’t just discuss the advantages of the Mac, but also needed to show the challenges in using a PC to succeed in the campaign.