Adidas has announced a new performance running shoe line called Futurecraft 3D, which will offer consumers a custom-formed and 3D-printed midsole.

The midsole can be tailored to the shape and the cushioning needs of an individual’s foot.

Linked with existing data sourcing and foot-scan technologies, it opens unique opportunities for immediate in-store fittings, Adidas said in a statement.

“Imagine walking into an Adidas store, running briefly on a treadmill and instantly getting a 3D-printed running shoe – this is the ambition of the Adidas 3D-printed midsole,” the company said.

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