Apple today signaled that it will return to offering sales specials on Nov. 25, the day this year dubbed “Black Friday” in the U.S.
Last year, the Cupertino, Calif. company skipped Black Friday discount pricing or other inducements. In 2013 and 2014, Apple did not cut prices but instead handed out gift cards with many purchases. The cards’ value in 2014 were significantly lower than the year before.
Today, Apple’s website sported a page that declared “Friday can’t come soon enough,” and promised a “one-day shopping event.” Traditionally, Apple has not publicized Black Friday deals before the day itself.