In yet more proof of the disconnect between the Android-loving media and the iPhone-loving public, the latest data claims Apple’s new iPhone 7 models are the best selling smartphones in both the US and UK.

The return of the iOS star

Data published today shows a 5.2% percentage point US market share increase for iOS during the third quarter of 2016 to 34.2%. While it remains dominant, Android share declined to 63.4% in the US.

In the UK, iPhone 7 and 7 Plus were September’s biggest-selling devices, accounting for 15.1% of sales. iOS accounted for 40.6% of smartphone sales, up 2.4 percentage points from a year ago. The iPhone SE is very popular in the UK, where it accounts for 8.5 percent of sales. In the US, it delivers just 3.5 percent.

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