LAS VEGAS — The head of Amazon Web Services told customers on Wednesday that the company is still leading the cloud market, despite all the new competition coming at it.

Andy Jassy, senior vice president of Amazon’s cloud-computing business, led a two-hour keynote on the first day of its annual cloud conference re:Invent.

While he made several product announcements, including one for Kinesis Firehose, a service for loading streaming data, and another on a business intelligence service called QuickSight, his message was clear: AWS is standing up to its rivals, despite the traction and attention those rivals have been gaining.

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