ARKADY VOLOZH, the bearded co-founder of Yandex, Russia’s largest search engine, bristles at his company being branded the “Google of Russia”. Far from emulating the American firm, Yandex launched in 1997, a full year before Google, he points out. More crucially, the moniker poorly describes what Yandex offers today, which is a group of products and services that includes taxis, shopping, payments, music and education. “Really we’re the Silicon Valley of Russia,” says Mikhail Parakhin, Yandex’s chief technology officer.
That may only be a slight overstatement. Yandex’s Russian presence is immense; it accounts for just over half of the search market and 61% of online advertising, and its sites attract over 60m visitors each month. Like American tech giants, it is also expanding its offline logistical capabilities, signing recent deals with Uber, a ride-hailing firm, and with Sberbank, Russia’s largest bank, to build out its transportation and e-commerce…Continue reading