Video accounts for approximately three-quarters of all web traffic. Get started with platforms that make it easy to package high-quality visuals and distribute across multiple channels.
As video marketing becomes common, consumer look for better technical quality and lose interest when they don’t find it.
Video’s job isn’t to educate; it’s to initiate a personal connection or start a conversation with the customer.
One of the easiest ways for businesses to harness the power of video is through animated “explainer” videos.
Author Jill Schiefelbein chats with two members of the social business team at Southwest Airlines, who talk about how to use livestreaming to highlight your customers and employees.
Video marketing is taking over the content world. Don’t miss out.
Start small, focus on quality and use modern methods to get the most out of this powerful communication tool.