Evernote CEO Chris O’Neill has had a long couple of days. The company he runs recently ignited a firestorm among its users when it announced a privacy policy change that would have required users to open up all their notes for analysis in order to take advantage of forthcoming machine learning features. 

“We let our users down,” he said in an interview. “We really tactically communicated in about as poor a way as we could.”

Evernote is going back to the drawing board and reversing course on the proposed policy. Users won’t have their data shared with employees to help with machine learning unless they explicitly opt in. 

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