A new report by Forrester Research’s big data analysts says that adopting Hadoop is “mandatory” for any organization that wishes to do advanced analytics and get actionable insights on their data.

Forrester estimates that between 60 percent and 73 percent of data that enterprises have access to goes unused for business intelligence and analytics. “That’s unacceptable in an age where deeper, actionable insights, especially about customers, are a competitive necessity,” analysts Mike Gualtieri and Noel Yuhanna write in their Wave report on Hadoop distributions that’s out this week. Application developer and delivery professionals are adopting Hadoop “en masse” they say, and the analysts predict that 100 percent of large enterprises will eventually adopt Hadoop.

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