IBM is gunning for a slice of Intel’s x86 server chip business with a new family of Power systems that run Linux and will be sold directly to customers over the Web.

The LC family of servers, which went on sale Thursday, is aimed at organizations deploying clustered or cloud environments, particularly for running Hadoop, Spark and other workloads that involve crunching large volumes of data.

IBM already sells Power servers running Linux, but these new boxes differ in a number of ways, and mark the latest effort by IBM to expand its Power platform into new markets, said Stephanie Chiras, director and business line executive for scale-out Power systems.

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