When it comes to enterprise data visualization, IBM Software Engineer Rosstin Murphy thinks augmented reality trumps virtual reality. In his view, VR’s “transportational” nature makes it less suited to business applications.

“It takes you and it sends you to the moon, or to outer space or to or an alien planet,” he said. “But augmented reality is transformational. It will transform the world you’re already in, and for a business context, that’s exactly what you want.”

Murphy pointed out during a talk at the Virtual Reality Developers Conference in San Francisco that AR headsets let users continue to interact with the objects on their desks, like keyboards and phones. That’s important for people who want to get work done while reaping the benefits of new hardware like the Microsoft HoloLens.

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