Reflect is a young startup co-founded by Alex Bilmes, something of a stalwart of the Portland, Ore., tech scene. Over his time involved in tech, Bilmes has seen an increase in the use of “developer tools.” Companies like Sendgrid, Twilio and Stripe were set up with the idea of giving developers discrete modular tools that they could simply plug into their applications. If you want to add communications to your web or mobile application, for example, it makes sense to use Twilio to do it rather than building it all from scratch yourself.

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