Next week sees tens of thousands of individuals descend upon Las Vegas for Amazon Web Service (AWS) reInvent conference, an annual event at which the company that literally invented cloud computing will be showcasing its latest product innovations, customer wins and associated goodness.

It is unlikely to come as a shock to readers, but AWS is recognized by everyone (other than some fact-dodging competitors) as the largest public cloud vendor bar none. Indeed, analyst firm Gartner puts AWS’s market share and growth rates far ahead of its nearest competitor, Microsoft’s Azure platform.

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