The fastest-growing smartphone maker globally — by far — is a little-known electronics company based in China called OPPO.
OPPO grew by 137% in the second quarter of 2016, compared to a year ago, according to market research firm IDC. The company finished fourth overall, behind Samsung, Apple and Huawei, in that order.
OPPO shipped 22.6 million smartphones in the second quarter and grabbed 6.6% of the market, well behind the 77 million shipped by Samsung and the 40.4 million from Apple, according to IDC.
With its fantastic pace of growth, OPPO is expected to continue to put pressure on high-end phone makers like Apple and Samsung. That’s because OPPO’s smartphones have attractive, high-end features at lower cost.