Microsoft has created a $43 billion business, a potential Apple-and-OEM-esque company-within-a-company that could be used to take up the slack if some of its computer-making partners falter — or much less likely, go independent if Redmond decided to spin off into parts.

With last month’s reshuffling of how it reports financial results to Wall Street, Microsoft used pieces of six different groups to build three new segments: Intelligent Cloud, Productivity and Business Processes, and More Personal Computing.

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