Oracle Chairman Larry Ellison has put better security at the heart of his pitch for the company’s new products, though it could be a tough sell for a man who’s long claimed his products are “unbreakable.”

“We need much better security,” Ellison said Tuesday in a speech at Oracle OpenWorld. “We need a next generation of security because we’re not winning a lot of these cyberbattles. We haven’t lost the war, but we’re losing a lot of battles.”

He pointed to recent breaches including one at the U.S. government that exposed more than 20 million personnel records, and talked up new Oracle products that he said will better protect companies’ data. They include servers based on a new microprocessor, the Sparc M7, which has functions to improve security embedded in the silicon itself.

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