IDG Contributor Network: The promise of predictive analytics for Web content

Data is increasingly available, accessible and decipherable. You probably use it every day to help make personal decisions: tracking calories on your iPhone, browsing recommended movies based on what you’ve already viewed, seeing advertisements on your laptop and smartphone based on your browsing behavior and more.

These insights are based on data collected from you — and they are used to predict actions you might take in the future.

Using predictive content analytics to select and refine relevant topics

In much the same way, predictive analytics enable content creators to use data to help them reach a particular audience. By mining data on numerous consumer preferences, including consumers’ purchasing history, reading preferences and browsing history, writers and editors would be able to figure out what type of content a target audience will find most valuable.

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New mathematical model explains variability in mutation rates across the human genome

Researchers developed a mathematical model to estimate the rates of mutation as a function of the nearby sequences of DNA ‘letters’ — called nucleotides. This new model not only provides clues into the process of mutation, but also helps discover possible genetic risk factors that influence complex human diseases, such as autism spectrum disorder.

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3 command line tips OS X users need

The Unix roots of Apple’s OS X means the operating system offers a range of performance and troubleshooting features every Mac user should get to know.

Many of these tools require use of the Terminal app. This is a command line app that offers deep access to your operating system. You don’t have to be an expert to use these Terminal tips, but it is essential you only use commands in the forms listed here to avoid accidentally damaging your machine.

Introducing fsck

I can’t praise fsck highly enough. These four letters have saved many a Mac, helping me bring the computer back to life when all else failed. On several occasions I have been able to use this command to launch an ailing Mac for just long enough to back drive contents up before the drive or other hardware problems finally prevail. It’s incredibly useful.

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Faster airport queues with facial recognition

New technology detects and tracks you from the second you arrive at the airport until you’re out of the arrivals hall at your destination. Face recognition is the preferred method to identify people at airports, say researchers, because it is easy for users. It is a means of authentication that does not require contact, and it is not distracting to the user. In actuality, people being identified will not notice anything at all.

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New beta build of Windows 10 offers Edge, Cortana improvements

After a long wait, Microsoft is giving Windows Insiders some major new features to play around with, after spending the past couple of months primarily making back-end improvements to its new operating system.

The company released build 14267 to early adopters who are a part of the Windows Insider Program’s Fast ring on Thursday morning, offering new features in Cortana, Microsoft Edge, and Skype. Cortana now has a dedicated button in the assistant’s right-hand corner that people can use to detect what music is playing around them at any given time. 

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Twitter password recovery bug exposes 10,000 users’ personal information

Twitter has notified 10,000 users that their email addresses and phone numbers may have been exposed due to a bug in the website’s password recovery feature.

The incident happened over the course of 24 hours on an unspecified day last week, but the company alerted affected users on Wednesday.

“Any user that we find to have exploited the bug to access another account’s information will be permanently suspended, and we will also be engaging law enforcement as appropriate so they may conduct a thorough investigation and bring charges as warranted,” Twitter said in a blog post.

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No! Facebook Messenger advertising? Spam-valanche in 3… 2… 1…

Facebook Messenger advertising is coming: Brace yourselves. This leaked document says brands can begin IM’ing ads to us soon—it mentions a way to prevent spam, but companies already seem to be tip-toeing their ways around it.

The rumor seems to be somewhat confirmed. And it matches other statements that Facebook made recently. Mind you, it does contradict Mark Zuckerberg’s quote about (errm) not advertising in messaging.

So let’s remove Messenger from our phones? In IT Blogwatch, bloggers never actually installed it in the first place.

curated these bloggy bits for your entertainment. Not to mention: Walking in London

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Facebook Messenger to become Spam-riddled cesspool in 3… 2… 1…

Brace yourselves, ads are coming to Facebook Messenger: A leaked report says that brands can start IM’ing advertising to us in a couple of months’ time. The leak implies there will be some way to control spam, but brands already seem to be finding ways around that.

The leaked documents seems to be at least partially authenticated. And it’s consistent with other things that Facebook said recently. Although it does appear to contradict Zuckerberg’s statement about (ahem) never advertising in IM.

So should you uninstall the Messenger app? In IT Blogwatch, bloggers never installed it in the first place. <!– Not to mention: <a href="#itbwaf" title="And Finally&hellip;“>XXXXXXXXXXXX… –>

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