Qualcomm unwrapped a new family of Snapdragon processors at CES that threaten to turn your car into something that feels more like a fairground than a mode of transport.

The chip maker showed its Snapdragon 820A driving a mock-up car interior with four HD displays — two for the driver and two for passengers in the back — and a digital animated dashboard. The same chip powers cameras inside and outside of the car, analyzes road conditions to assist with driving, and provides a download link as fast as 600M bits per second, according to Qualcomm CEO Steve Mollenkopf.

Qualcomm CEO Steve Mollenkopf James Niccolai

Steve Mollenkopf at CES on Tuesday.

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