All the cool tech companies are doing it.

Introducing A.I.-powered digital assistants, that is. Google has the Google Assistant, Apple has Siri, Microsoft has Cortana. And Samsung doesn’t want to be left out. That is why the tech giant is going to be debuting it’s next phone, the Samsung Galaxy S8, with a digital assistant all its own.

In IT Blogwatch, we ask Siri to introduce us.

So what’s happening? Jungah Lee has the background:

Samsung…plans to equip its next Galaxy S smartphones with a Siri-like digital assistant, seeking to make a comeback after the global debacle that precipitated the death of its flawed Note 7 lineup.

Samsung, which last month acquired…artificial-intelligence software company Viv Labs Inc., said the Galaxy S8 slated for next year will come with A.I.-enabled features “significantly differentiated” from those of Apple’s Siri or Google.

How will the technology work with Samsung’s upcoming phones? Se Young Lee and Nataly Pak have the details:

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