To sell its cloud services, ERP vendor SAP is crowdsourcing its sales team.

SAP began offering its 15,000 software partners a share of revenue from cloud services they helped sell back in August, under a program called Cloud Choice Profit. It was a way to reward them for helping businesses migrate from traditional on-premise systems, where partners could capture a larger share of the revenue.

At a sales conference in New York on Thursday, it extended the program to offer any businesses, partner or not, referral fees if leads they provide result in a sale of cloud services, an option SAP calls Cloud Choice Referral.

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