To sell its cloud services, ERP vendor SAP is crowdsourcing its sales team.
SAP began offering its 15,000 software partners a share of revenue from cloud services they helped sell back in August, under a program called Cloud Choice Profit. It was a way to reward them for helping businesses migrate from traditional on-premise systems, where partners could capture a larger share of the revenue.
At a sales conference in New York on Thursday, it extended the program to offer any businesses, partner or not, referral fees if leads they provide result in a sale of cloud services, an option SAP calls Cloud Choice Referral.
The program covers sales of SAP’s ERP Cloud and HCM Cloud, among other services.