Apple CEO, Tim Cook, set the cat amongst the pigeons last night when he confirmed the company is working on augmented reality (AR).
“We have been and continue to invest a lot in this,” he said. “We are high on AR for the long run, we think there’s great things for customers and a great commercial opportunity.”
He also discussed this season’s smash hit in AR, Pokemon Go, which is expected to generate $3 billion for Apple over the next two years:
“The number one thing is to make sure our products work well with other developers’ kind of products like Pokemon, that’s why you see so many iPhones in the wild chasing Pokemons,” he said.