Verizon announced a sponsored data service on Tuesday called FreeBee Data, which offers mobile users toll-free data either via gigabytes or on a per-click basis.

One of the models, called FreeBee Data 360, is available in beta starting Tuesday. Under the plan, content providers can give some or all their mobile content to consumers via an app or mobile website on a per gigabyte basis without using up a consumer’s data plan.

The other model of FreeBee Data, which goes into beta on Jan. 25, allows a content provider to sponsor specific consumer actions, such as watching a mobile video clip, listening to an audio stream or downloading an app. Content providers are charged on a per-click basis, but the data is free to users. The broad outline of the service is described for businesses on Verizon’s website.

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